Bihr is announcing to have reached an agreement with Arai Helmets

Kontich / Avenches / Tokyo, 11th of January of 2021

Bihr is announcing to have reached an agreement with Arai Helmets to become the exclusive distributor of Arai helmets in Switzerland.

From a commercial perspective, the distribution of the Arai products in Switzerland will be managed by the Bihr Swiss team led by Philippe Chollet. All existing Bihr Swiss clients and prospects will have access to Arai products via the Bihr.pro platform as of 1st February 2021.

“We are very pleased to have found an agreement with Bihr to distribute our Helmets in Switzerland. The Bihr team has clearly demonstrated their ability to distribute our products over past years, and we are more than happy to expand our collaboration to Switzerland.” said Michio Arai, CEO of Arai Helmets Ltd.

“We are honoured to be given the opportunity to distribute Arai helmets in Switzerland. Arai has a fantastic range with a safety reputation that is second to none.” said Christophe Piron, CEO of Bihr. “Our partnership with Arai in France, Belgium, Germany and UK has been extremely successful and we are thrilled to expand it into Switzerland” he added.

“Arai is the perfect brand for the Swiss market. Their helmets are ultra-premium and ultra-safe thanks to their unique glancing-off properties; which is exactly what the Swiss riders are looking for” concluded Philippe Chollet, Country Manager Switzerland.